Skin Cancer Foundation
The Skin Cancer Foundation was having a hard time reaching out to millennials about how tanning and exposure to the sun can be dangerous. UV You Can't See campaign specifically targets college students with advertisements and engaging campus events. This most important aspect of this campaign is the UV photo booth. It uses UV camera lens to highlight the current skin damage from the sun. It proves to students that the time to act is now, not later.
For educational purposes only.