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Sonnet

Advertising Campaign

Sonnet is a Canadian insurance company that is targeting millennials who are going through life-changing events. Millennnials are trailblazers and they need an insurance company that can keep up with their lifestyle and the campaign portrays exactly that. No matter what you call home, whether it be a VW Van, a new house or apartment, Sonnet is there to cover you. The imagery has a warm and grainy overtone to drive home the comforting feel of the campaign. Within the commercials are spoken letters written from Sonnet to the customers to amplify the support and care that Sonnet provides to their clientele.

For educational purposes only.

Skills Utilized