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NEW YORK PUBLIC LIBRARY

Advertising Campaign

The New York Public Library wants to increase participation in the children's summer reading program. The NYPL wants children to feel excited about reading books. The bright vibrant colors and playful shapes amplify the exciting stories that of each ad: Alice in Wonderland, The Magic School Bus and Charlotte's Web. Each ad is displayed in locations around New York City that relate to the specific story. Additionally, there will be pig hoof prints trailing around playgrounds. If you follow them, you will be led to the nearest New York Public Library.

For educational purposes only.

Skills Utilized

Development